Harley Davidson Goes Woke and Pays the Price

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In case you’ve been living under a rock—or maybe just trying to tune out all the absurdities plaguing our society—let me enlighten you: Harley Davidson, the iconic American motorcycle brand, has veered left and gone woke. Picture this: an American institution that once stood for freedom and rugged individualism is now pandering to the woke mob with DEI policies, drag queen shows, and the controversial choice to allow biological men in women’s bathrooms. Why should you care? Because this shift jeopardizes not just a brand, but the trust of its loyal consumers, many of whom probably resemble you—a hardworking, patriotic American who values tradition.


Is there a price for going woke? Harley Davidson is about to find out.Let’s cut to the chase. Harley Davidson has introduced DEI (Diversity, Equity, and Inclusion) policies that aim to create a more inclusive environment. In theory, this sounds peachy. However, in practice, these policies often marginalize their core audience—the very folks who’ve built the brand to what it is today. Implementing policies that cater to a vocal minority while alienating a significant portion of your loyal customers is not just ill-advised; it’s marketing suicide.

Let’s not forget the drag queen shows. Yes, you read that right. Harley Davidson decided it was a fantastic idea to host drag queen performances. If there’s one thing motorcycle enthusiasts around the world are clamoring for, it’s clearly more glitter and sequins.

Not surprisingly, the decision has left many Harley Davidson devotees scratching their heads. Where’s the connection between a brand that has built its reputation on rugged, rebellious spirit and drag queens?

In another tone-deaf move, Harley Davidson has allowed biological men to use women’s bathrooms. This flouting of common sense has incited outrage among those who view it as a breach of privacy and safety. Patriots understand that these facilities are designed to protect everyone’s well-being, especially women and young girls. By voluntarily creating this chaos, Harley Davidson is inviting backlash.

“A government big enough to give you everything you want is a government big enough to take away everything you have.”—Gerald R. Ford.

Needless to say, Harley Davidson’s recent decisions have triggered widespread criticism. The backlash has been swift, and many loyal customers are considering taking their business elsewhere. Harley’s decision to capitulate to the woke mob undermines what the brand has signified for decades: freedom, individuality, and American values.

As the saying goes, “go woke, go broke.” Harley Davidson is on a perilous path, and this once steadfast community is bracing for difficult months ahead. The brand not only risks financial consequences but also the erosion of its iconic status.

Bottom line: Harley Davidson, by choosing to pander to the woke culture, has alienated the core audience that defined its success. One can only hope they’ll realize the error of their ways before it’s too late. Am I surprised? Not at all. Disappointed? Absolutely. Let this be a cautionary tale, folks—next time you hear a brand touting its newfound “woke” principles, remember Harley Davidson and think twice.

Patriotic, values-driven Americans will not be silent forever. After all, this country has always been about standing up for what’s right—no sequins required.