President Joe Biden has taken an unexpected step by setting up a re-election campaign account on former President Donald Trump’s Truth Social platform. The campaign made this announcement, stating, “We just joined Truth Social, mostly because we thought it would be very funny.”
We just joined Truth Social, mostly because we thought it would be very funny.
— Biden-Harris HQ (@BidenHQ) October 16, 2023
This move occurs in the lead-up to the 2024 presidential race, where both Biden and Trump are competing for a second term in the White House.
Biden’s campaign decision also coincides with his lead in the 2024 Democratic Party primary polls. However, in general election matchups against the GOP frontrunner, Trump, and other contenders, the competition has proven to be fiercely contested.
According to Fox News, Biden’s campaign intends to use Truth Social as a platform to “inject their message” into GOP primary coverage, counter what they perceive as “mis and disinformation” about Biden, and hold “MAGA accountable on their own platform.”
The newly verified account, appropriately named “Biden-Harris HQ,” made its debut on Truth Social with a straightforward message: “Well. Let’s see how this goes. Converts welcome!” This initial post rapidly garnered hundreds of comments, with some individuals poking fun at Biden while expressing unwavering support for Trump.
Steven Cheung, a spokesperson for Trump’s campaign, wasted no time responding to the Biden campaign’s presence on Truth Social. In a statement to Fox News, Cheung remarked, “Crooked Joe Biden and his team are finally acknowledging that Truth Social is hot as a pistol and the only place where real news happens. Unfortunately for Biden, his continuation of spreading misinformation to gaslight the American people in order to distract from his disastrous record won’t work, and they’ll be ratioed to oblivion.”
— Donald J. Trump (@realDonaldTrump) August 25, 2023
Truth Social, launched in early 2022, emerged approximately a year after social media platforms X (formerly known as Twitter) and Meta banned Trump following the U.S. Capitol breach on January 6, 2021. Notably, the CEO of Truth Social is former Rep. Devin Nunes (R-CA), a key Trump ally during the “Russiagate” controversy.
While X and Meta have allowed Trump to return to their platforms, his verified Facebook and Instagram accounts have been relatively less active compared to his Truth Social account, which now serves as his primary means of communication.
The former president, once an active tweeter on X, remained silent on the platform until August 24, when he shared his mugshot from the Georgia 2020 election criminal case along with a link to a donation landing page.